ASSETS & ALLIES

WHAT ARE YOUR CREATIVE INGREDIENTS?

WHAT’S YOUR UNIQUE RECIPE?

At this point in the journey, you’re wondering, “How does everything get done?” and it’s tempting to throw your hands up in the air and say, “It’s impossible!” As you begin selling your products and services, you’ll often end up in the ditch trying to keep up with sales calls, shipping orders, invoicing the clients, managing your vendors, running advertisements, creating and posting content, and more. Things break down, and it’s perfectly normal to end up in the ditch as the business becomes bigger than just you and your creations.

Before you give up, give yourself credit for everything you’ve accomplished and gathered together thus far. Look at the equipment and supplies you have, look at the studio space you’re in, look at the portfolios, creations and intellectual property you’ve made, look at the processes and templates you’ve invented, look at the relationships you have, look at the talent around you, look at everything that you’ve gathered. If you stop to take stock of where you’re at, you’ll see that you have far more at your disposal than you thought. Is there a way to organize all those ingredients to get it done better, faster, and maybe with more help? Are there people you can put in charge of those ingredients, and in charge of mixing them together? 

At this point in the journey, you’ll find that the organization of your business is an equal creative challenge (or sometimes more challenging) than creating a podcast, or book, or painting series, or a furniture or fashion line. This course will have you add up all of the tangible and intangible assets you’ve accumulated, and once you see the enormity of what you’ve done so far, it will open up new ways of combining those assets to get things done. You will add up the incredible people—your allies—that can help you accomplish your vision. You’ll see that by adding a new ally or two, you can do everything faster, at higher quality, and for more profit than doing it alone. Finally, you’ll create an organizational chart to describe your relationships with and between your assets and allies.