INFINITE COLLAB
The king of collaboration, street artist KAWS keeps finding new outlets like Nigo, Pharrell, Air Jordan, Uniqlo and MoMA.
COLLABORATION VID
DOCU-SHORT
DISCUSSION
One of KAWS first forays into the fashion world was exhibiting his work at Colette, a fashion boutique in Paris in 1997. “I would do different opportunities to get to different cities to do street art.” (6:50). Little did he know that he would not only be collaborating with fashion brands on shirts, shows, purses and more, but he would also begin releasing his own apparel.
Q: What other industries could you begin collaborating with? What are all the things it could become?
KAWS is brilliant at collaborating with sponsors because he understands which brands and other artists want access to his audience. KAWS has developed a particular style, yet he’s incredibly flexible about bringing other brands and artists into that style without feeling like he’s selling out.
Q: What possible sponsors want access to your audience? What would a sponsor pay for exactly?