“Get Lost & Get Found” is a curriculum designed, assembled & tested by over 100 artists, designers, performers, writers & makers from across the world. “Get Lost” teaches the 6 parts of a business pitch and “Get Found” teaches the 6 parts of a business model.

40 PODCASTS - - - 12 DOCUMENTARIES - - - 36 TUTORIAL VIDEOS - - -

37 EXERCISES - - - 85 DISCUSSION QUESTIONS - - - 12 CREATIVE MYTHS - - -

36 TUTORIAL VIDEOS - - - 12 COACHING OPTIONS - - - 2 PHYSICAL HANDBOOKS - - -

WORKSHOPS

COACHING

BOOKS

COURSES

E-BOOKS

WEBINARS

HEAR THE HYPE

Mia Hagerty, Creative Director, Los Angeles, CA

“Lucas has the business program artists didn't know they needed. It's just organized enough to work, and just crazy enough to be fun.”
Jenna Knapp, Healer, Author & Artist | Milwaukee, WI

“Lucas has been challenging and empowering in ways I didn’t expect. He encourages us to combine all of our parts (and OWN it).”
Silvia Lopez Chavez, Muralist & Designer. Boston, MA

“Lucas pushed me to create time to bring focus to my vision, while connecting and learning from other amazing creators.”
Grim Drops, Visual Artist, Salem, MA

“I’m not alone with trying to make my creative career my only career. Lucas explained how to turn a hobby into a full fledged business.”
Onnissia, Artist & Author, Kansas City, MO

“In a nutshell: Lucas is helping me to actualize the best version of myself as an artist. I was nervous about shelling out money to another gimicky online education experience, but it isn't like that.”
Crystal Habit, Electronic Musician, Quito Equador

“The curriculum is helping me to find the best way to live as an artist despite the obstacles.”

THE 12 STEPS TO EVERY CREATIVE PATH

Everyone has a unique path but we all encounter the same twelve milestones on our creative journey. The first six allow us to “get lost” in our inner creative calling, and the final six put us in position to “get found” by the world around us.

[ 1 ] IDENTITY

Who are you?
Every journey begins with an origin story that no one else can have. Your biography tells the world why you’re unique and protects you from rip-offs.
Outcome: Write a Biography
[ 2 ] VISION & VALUES

What’s your dream, and what matters?
You’re not going anywhere without knowing your true motivations. Combine your dream with your deepest held values into a powerful statement.
Outcome: Make a Statement
[ 3 ] AUDIENCE

Who matters?
You must know your audience, they will guide you whenever you’re stuck. We’ll create what’s known as a “customer profiles”, looking at the demographics and lifestyle of your fans.
Outcome: Make Customer Profiles
[ 4 ] COMPETITION

What’s in your way?
You must create something never done before. First we’ll create a competitive analysis to look at what others are doing for your audience already… or is it a mindset that’s in the way?
Outcome: Competitive Analysis
[ 5 ] CREATION

How do you make something never made before?
For a creator to make a living, they must create something truly unique. Once you understand your audience's desires and pains, you can make things they value.
Outcome: Make a Value Proposition
[ 6 ] PITCH

How do you describe something truly new?
Anything truly new is hard to describe. You must create a “pitch” that includes your Identity, Vision, Values, Audience and your Creation. This is the halfway point in your journey.
Outcome: Tell a Story (video, webpage, or deck)

[ 7 ] CHANNELS

Where do you connect?
You must be as creative with your business as you are with your creation. Brainstorm your own unique combinations of distributors, platforms, sponsors.
Outcome: Create a Campaign
[ 8 ] ASK

How do you ask for my needs?
Building trust with your audience is no easy mountain to climb, and it takes time. You’ll need to take them on a journey - from lead, to prospect, to customer, to repeat customer - showing what happens at each level of communication.
Outcome: Make a Sales Funnel
[ 9 ] ASSETS & ALLIES

What are your creative ingredients? What’s your unique recipe?
Anything truly unique and transformative is gonna be bigger than just you. Take stock of your tangible & intangible assets and assemble your creative dream team.
Outcome: Design an Organization Chart
[ 10 ] TIME

What actions matter most?
Time is your only true limit. Prioritizing your most limited resource keeps you on track when time inevitably becomes scarce. Rank your goals, objectives, and activities so you always know your next move..
Outcome: Create a Management Plan
[ 11 ] COST

What’s the art of pricing?
Creativity is priceless, but you still need to be paid. You’ll calculate your fixed and variable costs, and research your audience to find a discount strategy and create an optimum price range.
Outcome: Discover Your Cost Structure
[ 12 ] RELATIONSHIPS

How do you relate to the world?
The most important thing in business is how you relate with people. Keep your authentic identity with your audience, channels and allies with a brand promise and positioning.
Outcome: Unlock Your Brand Strategy