THE JOURNEY FROM ARTIST TO ENTREPRENEUR

DISCOVER your calling.

build a life around it.

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1ST LESSON ON IDENTITY

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GET LOST

Learn to tell your story in 6 easy lessons

CLASSES

1. IDENTITY

Who are you?

Every journey begins with an origin story that no one else can have. Your biography tells the world why you’re unique and protects you from rip-offs.

Outcome: Biography

2. VISION & VALUES

What’s your dream, and what matters?

You’re not going anywhere without knowing your true motivations. Combine your dream with your deepest held values into a powerful statement.

Outcome: Statement

3. AUDIENCE

Who matters?

You must know your audience, they will guide you whenever you’re stuck. We’ll create what’s known as a “customer profiles”, looking at the demographics and lifestyle of your fans.

Outcome: Audience Profiles

4. COMPETITION

What’s in your way?

You must create something never done before. First we’ll create a competitive analysis to look at what others are doing for your audience already… or is it a mindset that’s in the way?

Outcome: Competitive Analysis

5. CREATION

How do you make something never made before?

For a creator to make a living, they must create something truly unique. Once you understand your audience's desires and pains, you can make things they value.

Outcome: Value Proposition

6. PITCH

How do you describe something truly new?

Anything truly new is hard to describe. You must create a “pitch” that includes your Identity, Vision, Values, Audience and your Creation. This is the halfway point in your journey.

Outcome: Pitch (video, webpage, or deck)

GET FOUND

CREATE A SUSTAINABLE BUSINESS IN 6 ADVANCED LESSONS

CLASSES

7. CHANNELS

Where do I connect?

You must be as creative with your business as you are with your creation. Brainstorm your own unique strategy with distributors, platforms, sponsors and campaigns.

Outcome: Campaign

8. ASK

How do I ask for my needs?

Building trust with your audience is no easy mountain to climb, and it takes time. You’ll need to take them on a journey showing what happens at each level of communication.

Outcome: Sales Funnel

9. ASSETS & ALLIES

What are my creative ingredients?

Anything truly unique and transformative is gonna be bigger than just you. Take stock of your “tangible & intangible assets” and organize your creative team.

Outcome: Organization Chart

10. TIME

What actions matter most?

Time is your only true limit. Prioritizing your most limited resource keeps you on track when time inevitably becomes scarce. Rank your goals, objectives, and activities into a plan.

Outcome: Management Plan

11. COST

What’s the art of pricing?

Creativity is priceless, but you need to be paid. You’ll calculate your “fixed and variable costs”, and research your audience to create a “price range”.

Outcome: Pricing Structure

12. RELATIONSHIPS

How do I relate to the world?

The most important thing in business is how your relate with people. Keep your identity authentic with your audience, channels and allies.

Outcome: Brand Strategy

EACH LESSON is 6-8 hours long and CONTAINS the following

WORKSHOP Videos

Each lesson is broken down into three videos, going over the concepts, vocabulary, case studies, exercises, and the assignment.

Discussion FORUMS

Each lesson contains 6-10 discussion questions and access to to a forum where other artists share their insights.

CASE STUDIES

Each lesson contains 3-4 podcasts, documentary shorts, and photo essays that show you the diversity of artists who’ve built a business.

EXERCISES

Each lesson contains 3 warm up exercises to get you thinking creative about your unique path to entrepreneurship.

ASSIGNMENTS

At the end of each lesson is an assignment to build the parts of a cultural business model.

YOUR MAP

All twelve lesson create a map for you to embrace both art and entrepreneurship, building a cultural business model you can follow for life.

CHECK OUT THE 1ST LESSON ON IDENTITY

THe duality of making art and making money.

**Get Lost and Get Found** is a two part curriculum for cultural entrepreneurs. Instead of selling out or being a starving artist, you learn to navigate your unique path to making money while making art.
**Get Lost** builds a Business Pitch, a story you can tell the world about your passion. **Get Found** builds a Business Model, something every creative person deserves to give themselves.

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MY STUDENTS

ONNISSIA

Artist & Author | Kansas City, MO

“In a nutshell: Culture Hustlers is helping me to actualize the best version of myself as an artist. I was nervous about shelling out money to another gimicky online education experience, but CH isn't like that.”

JENNA KNAPP

Healer, Author & Artist | Milwaukee, WI

“Culture Hustlers has been challenging and empowering in ways I didn’t expect. It encourages us to combine all of our parts (and OWN it).”

MIA HAGERTY

Creative Director | Los Angeles, CA

“Culture Hustlers is the business program artists didn't know they needed. It's just organized enough to work, and just crazy enough to be fun.”

GRIMDROPS

Visual Artist | Salem, MA

“I’m not alone with trying to make my creative career my only career. Culture Hustlers explains how to turn a hobby into a full fledged business.”

SILVIA LOPEZ CHAVEZ

Muralist & Designer | Boston, MA

“Culture Hustlers pushed me to create time to bring focus to my vision, while connecting and learning from other amazing creators.”

DZIDZOR

Performer & Author | Boston, MA

“The cohort has allowed me to sit and really think about what it is that I’m doing and why I’m doing it.”

CRYSTAL HABIT

Electronic Musician | Quito, Ecuador

“Culture Hustlers is helping me to find the best way to live as an artist despite the obstacles.”

MONICA MILLER

Artist & Facilitator | Milwaukee, WI.

“Culture Hustlers will challenge you to think outside of the box in ways that may be both good and uncomfortable. Over the past 12 months I have been inspired to dive deep into conceptualizing and monetizing my creative avenues, and I have come out of this program with viable products that are true to who I am as an a cultural worker.”

BETH ONWARD

Artist & Healer | Minneapolis, MN

“Culture Hustlers helps you to identify and refine your unique offerings.”

ABE STORER

Painter | Gliwice, Poland

“Culture Hustlers has helped me to consider how I present myself and my work to the world in a way that is concise, appealing and specific. Thanks!”

THEYAB AL-TAMIMI

Game Designer | Barcelona, Spain

“Instead of having to fight one huge, intimidating Final Boss of a business plan, with Culture Hustlers I just have to tackle 12 approachable mini bosses one by one.”

ANGEL ROSE

Artist & Musician | Valencia, Spain

“Culture Hustlers has inspired me to step outside my habitual brain and truly decode who I am as a creator and why I create.”

ANDREA MYERS

Visual Artist | Columbia, OH

“Three months into the program and I am already aware of more focus and drive in my intentions as a practicing artist.”

DESTINY WASHINGTON

Visual Designer | Philadelphia, PA

“Culture Hustlers gave me the confidence to see my worth as a creative and add tax. I learned about the starving artist myth and how pervasive it was in my mind for years and years. With the help of Lucas and the other working artists I learn from, I'm slowly chipping away at that lie. You can be an artist and be successful. It just takes work!”

DAVID DELGADO

Visual Artist | Houston, TX

“Culture Hustlers has allowed me to reflect on how to better deliver my art practice to my audience.”

BRITTANNY HALPER

Illustrator. & Author | Columbia, MD

“Culture Hustlers gave me something that I was personally missing as an artist, a supportive group of creators that reminded me why I continue to travel on this journey.”

RACHEL HAUSMANN SCHALL

Arts Writer | Milwaukee, WI

“Culture Hustlers has given me the confidence and motivation to create and lead projects that benefit emerging artists. The program has confirmed the power I have to build my future business as a creative and has given me skills, networks, and goals to work towards.”

RENA MASSON

Maker & Teacher | Danielson, CT

“Culture hustlers has been for me an amazing program as a working artist and entrepreneur! Having a curriculum that is flexible is great for my busy life and the lesson plans Help shape and change my own already existing business and shape my future ventures!”

CRISTINA OSSERS

Media Artist | Milwaukee, WI

“Culture Hustlers is giving me a language to better articulate my visions and values as an artist that I have been craving since graduating art school. The result is a growing trust and confidence in my growth and potential.”

TUN MYAING

Painter & Podcaster | New York City, NY

“I want to create a secret society of bad ass creatives that help solve big to small problems around the world. I want to say; every day that I lived fully and have taken full advantage of the millions of opportunities that exist here.”

GEMICA ROSENBERG

Artist | Brooklyn, NY

“Culture Hustlers has affirmed for me that thriving as an artist is possible!”

IAN GIBSON

Maker | Waupaca, WI

“Thanks to Culture Hustlers, now I’m elevating the skate culture in my hometown around safety and accessibility.”

CARRIE CREECH

Ceramicist & Teacher | Greenville SC

“Culture Hustlers creates a safe but dynamic place to find the creatives business voice.”

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