Who are you?

Every journey begins with an origin story that no one else can have. Your biography tells the world why you’re unique and protects you from rip-offs.

Outcome: Biography

What’s your dream, and what matters?

You’re not going anywhere without knowing your true motivations. Combine your dream with your deepest held values into a powerful statement.

Outcome: Statement

Who matters?

You must know your audience, they will guide you whenever you’re stuck. We’ll create what’s known as a “customer profiles”, looking at the demographics and lifestyle of your fans.

Outcome: Audience Profiles

What’s in your way?

You must create something never done before. First we’ll create a competitive analysis to look at what others are doing for your audience already… or is it a mindset that’s in the way?

Outcome: Competitive Analysis

How do you make something never made before?

For a creator to make a living, they must create something truly unique. Once you understand your audience's desires and pains, you can make things they value.

Outcome: Value Proposition

How do you describe something truly new?

Anything truly new is hard to describe. You must create a “pitch” that includes your Identity, Vision, Values, Audience and your Creation. This is the halfway point in your journey.

Outcome: Pitch (video, webpage, or deck)

Where do I connect?

You must be as creative with your business as you are with your creation. Brainstorm your own unique strategy with distributors, platforms, sponsors and campaigns.

Outcome: Campaign

How do I ask for my needs?

Building trust with your audience is no easy mountain to climb, and it takes time. You’ll need to take them on a journey showing what happens at each level of communication.

Outcome: Sales Funnel

What are my creative ingredients?

Anything truly unique and transformative is gonna be bigger than just you. Take stock of your “tangible & intangible assets” and organize your creative team.

Outcome: Organization Chart

What actions matter most?

Time is your only true limit. Prioritizing your most limited resource keeps you on track when time inevitably becomes scarce. Rank your goals, objectives, and activities into a plan.

Outcome: Management Plan

What’s the art of pricing?

Creativity is priceless, but you need to be paid. You’ll calculate your “fixed and variable costs”, and research your audience to create a “price range”.

Outcome: Pricing Structure

How do I relate to the world?

The most important thing in business is how your relate with people. Keep your identity authentic with your audience, channels and allies.

Outcome: Brand Strategy